MUSE Silver

United States

2022

Goshen Health Melanoma Awareness Campaign

Entrant Company

SFC Group

Category

Integrated Marketing

Client's Name

Goshen Health

Sub-Category

Integrated Marketing Campaign

Our Challenge: Goshen Health is passionate about helping the community be proactive with their health needs. One of the many ways they accomplish this is by offering a variety of health screenings, like mole checks. By focusing on the importance of skin screenings, their aim is to identify melanoma early when more curative treatment options are available. Our Approach: After engaging in a full concepting exercise, the client chose to go with the basics. After all, it’s never too late to get back to basics. Especially when it comes to your skin health. It’s simple. The chosen concept leveraged the beloved “Dick and Jane” construct along with simple illustrations to bring that concept to life. See spot? See spot grow? See Goshen Health Our Approach: You're never too young to learn about sparing your skin from the sun. Tactics included radio “spots,” social posts, a fact sheet, Facebook ads, flyers, pharmacy bags, and even a coloring book for the kids.

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