MUSE Silver

2022

Goshen Health Melanoma Awareness Campaign

Entrant Company

SFC Group

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Goshen Health

Country / Region

United States

Our Challenge: Goshen Health is passionate about helping the community be proactive with their health needs. One of the many ways they accomplish this is by offering a variety of health screenings, like mole checks. By focusing on the importance of skin screenings, their aim is to identify melanoma early when more curative treatment options are available.

Our Approach: After engaging in a full concepting exercise, the client chose to go with the basics. After all, it’s never too late to get back to basics. Especially when it comes to your skin health. It’s simple. The chosen concept leveraged the beloved “Dick and Jane” construct along with simple illustrations to bring that concept to life. See spot? See spot grow? See Goshen Health Our Approach: You're never too young to learn about sparing your skin from the sun. Tactics included radio “spots,” social posts, a fact sheet, Facebook ads, flyers, pharmacy bags, and even a coloring book for the kids.

More Silver Winners
2022
MUSE Advertising Awards - Oasis
Arne Quinze

Entrant Company

HAVAS

Category

Experiential & Immersive - Community

Country / Region

France

2022
MUSE Advertising Awards - Things I Thought About When My Body Was Trying to Kill Me

Entrant Company

Evergreen Podcasts

Category

Audio - Podcast

Country / Region

United States

2022
MUSE Advertising Awards - ASCD
ASCD

Entrant Company

Appnovation

Category

Branded Content - Website Content

Country / Region

Canada

2022
MUSE Advertising Awards -  CXO  Audience Branding

Entrant Company

WHM Creative

Category

Integrated Marketing - Company Branding

Country / Region

United States