MUSE Silver

United States

2022

Play Games. Win Cash

Entrant Company

DeVito/Verdi

Category

Social Media

Client's Name

Golden Hearts Games

Sub-Category

Games

Golden Hearts Games is a new kind of online gambling experience that allows users to add the charity of their choice to donate portions of the winnings from online games. With that concept in mind, it almost felt like they were helping turn otherwise bad behavior into good behavior by providing an avenue to help donate winnings from online gambling. This concept was the fuel behind a series of video spots that reminded people that they can do good, even when things are bad.

Credits

Creative Director/Voice Actor
Alex Avsharian
Production
Dan Miller
Producer
Barbara Michelson
Executive Creative Director
Eric Shutte
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