MUSE Silver

2022

Play Games. Win Cash

Entrant Company

DeVito/Verdi

Category

Social Media - Games

Client's Name

Golden Hearts Games

Country / Region

United States

Golden Hearts Games is a new kind of online gambling experience that allows users to add the charity of their choice to donate portions of the winnings from online games. With that concept in mind, it almost felt like they were helping turn otherwise bad behavior into good behavior by providing an avenue to help donate winnings from online gambling. This concept was the fuel behind a series of video spots that reminded people that they can do good, even when things are bad.

Credits

Executive Creative Director
Eric Shutte
Producer
Barbara Michelson
Production
Dan Miller
Creative Director/Voice Actor
Alex Avsharian
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