MUSE Silver

United States

2022

Asurion Home+ DIY Ad

Entrant Company

Asurion

Category

Advertising

Client's Name

Asurion Home+

Sub-Category

Online AD (Campaign)

The Assignment: Home+ is Asurion’s protection plan for all your household tech outside of smartphones. These devices are susceptible to drops, cracks, breakdowns, and other potential disasters. Despite this fact, many consumers elect not to protect their expensive devices or, worse yet, create their own methods for tech defense. Our assignment was to shift that behavior. The Approach: Our aim was to bring to life a few key messages in a very limited amount of time. We wanted customers to walk away knowing that: 1) accidents can happen, 2) going your own way to protect your tech isn’t the best idea, 3) Asurion Home+ is the better way. The story of a mother, daughter, and a dog provided everything we needed to send a clear message. We watch as our mother decides to quickly use her ingenuity in a desperate ploy to protect the tech, she and her daughter rely on using pool noodles. After a quick montage and her daughter’s disappointed face, she and the audience know that Asurion Home+ is the smarter choice for protecting your tech.

Credits

Producer
Dennis Conroy
Project Manager
Kristen Glass
Marketing Manager
Linda Claire Guttery
Creative Director
John Elter
Associate Creative Director
Tricia Loftis
Associate Creative Director
Bonnie Sager
Copywriter
Jelani Warren
Art Director
Marquis Maines
More Silver Winners
2022
Spain
MUSE Advertising Awards - ARCO's Giro Mini Stop - Launch Video

Entrant Company

Ulled Asociados

Sub Category

Products

2022
United States
MUSE Advertising Awards - Unexpected Adventures in North Alabama

Entrant Company

Relic

Sub Category

Podcast

2022
Canada
MUSE Advertising Awards - Whole Life Insurance Guide

Entrant Company

Capital Communications

Sub Category

Website / Other___

2022
Australia
MUSE Advertising Awards - DISTRICT OFFICE
ASHE MORGAN

Entrant Company

binyan studios

Sub Category

Real Estate