MUSE Platinum

2022

Opportunity Knocks

Entrant Company

Fiverr

Category

Advertising - Advertising Campaign

Client's Name

Country / Region

United States

The ad spot “Opportunity Knocks” features Four Seasons Total Landscaping owner and President Marie Siravo as she travels through a world of possibility. Following a widely publicized press conference, the Philadelphia-based company rose to international fame and when opportunity knocked, Marie opened the door and transformed her business to become a globally recognizable brand. The humorous spot shows Marie in a futuristic car traveling through a new grand almost magical facility filled with lush greenery and florals, as well as landscapers working diligently with tree trimmers flying across in jet packs to reach the tallest trees.

In developing this campaign, we wanted to showcase a story that aligns with our purpose -- to create opportunities for anyone to build their business, brand, or dream. Four Seasons Total Landscaping embodies businesses across the country who have adapted to new circumstances, putting their entrepreneurial spirit to work.

As with Fiverr’s previous campaigns, the company made sure to spotlight creative work in the ad from our global community of freelance talent. The spot debuted during the 2021 Super Bowl, and was a continuation of our previous brand campaign, "It Starts Here.”

Credits

Chief Marketing Officer at Fiverr
Gali Arnon
Vice President of Brand Marketing & Digital at Fiverr
Duncan Bird
Vice President of Communications at Fiverr
Siobhan Aalders
Senior Director of Global Brand Marketing & Subsidiaries at Fiverr
Matt Clunan
Senior Director of Global Brand Marketing and International Expansion at Fiverr
Liron Smadja
Head of Design at Fiverr
Nadav Barkan
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