MUSE Platinum

2022

Kunshan Qianjin Road City Image

Entrant

Sun Signs System Co., Ltd Hangzhou

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

China

Kunshan, China, is a city that dares to innovate. The word "qian" has the meaning of advance, advance team, and bravery in Chinese. The core of the development of the city is people. Deconstructing the Chinese character strokes and integrating the form of "human" reflects the development attitude of the forward road and the concept of "hand in hand, endless progress", which has become the symbolic symbol of the forward road in Kunshan. A modern minimalist visual beauty. Using the plane principle of dots, lines and planes, combining lines of different lengths to make them have upward momentum, representing the new vitality that rail transit has injected into Kunshan; geometric font elements are stylish and have excellent malleability, and can be widely used. Application is conducive to brand promotion.

Credits

Design Director
XIAOHUA WU
Main creative design 1
XIAOHUA WU
Main creative design 2
LITAO RUAN
Planning and Design
JUNLONG WU
3D rendering
WEIJING ZENG
Scripting ideas
LONGFEI HUANG
Video editing
JUNJIE FAN
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