MUSE Silver

2022

New Website for China-Sichuan.ie

Entrant Company

Increasily

Category

Website - Restaurant

Client's Name

China-Sichuan

Country / Region

Ireland

China Sichuan‘s old website had become very slow and not so user-friendly. Most importantly, owner Kevin Hui felt it didn’t reflect the personality or history of the brand.

Together with Andrew Watchorn, photographer and brand strategist for this project, they approached Increasily for a complete re-design and re-development of the website.

At Increasily, we have created a fast, functional and easy-to-use website for both staff and customers.

Powered by WordPress, the website design is based on a mix of traditional (the Chinese logograms, the vertical lines, etc) and contemporary styles (the bold font, the strong colour palette).

The custom-designed website includes, among other things:

Woocommerce shop
Integration with ResDiary booking system
Printable and downloadable menu
Fixed bottom menu on mobile
Easy to use plugin to update the menu (with allergens)
WP Rocket caching plugin to ensure a fast page loading and time to interactive
We also looked at overall website elements such as:

Tracking (Google Analytics)
Security (Wordfence)
SEO (Google Search Console)

Credits

Web Designer & Developer / Increasily
Pasquale Mellone
Brand Strategist & Photographer / Andrew Watchorn Photography
Andrew Watchorn
More Silver Winners
Website
2022
MUSE Advertising Awards - Partnership on Employment & Accessible Technology
Office of Disability Employment Policy, U.S. Department of Labor

Entrant Company

Wheelhouse Group

Category

Website - Government

Country / Region

United States

Student Submission
2022
MUSE Advertising Awards - Adopt a Sim
Animalistas Sin Fronteras & The Sims 4

Entrant Company

Universitat Autónoma de Barcelona

Category

Student Submission - Student / Other___

Country / Region

Peru

Corporate Identity
2022
MUSE Advertising Awards - A house of houses
DGY Investments

Entrant Company

SAPHIRA agency

Category

Corporate Identity - Logos

Country / Region

Ukraine

Experiential & Immersive
2022
MUSE Advertising Awards - Green Screen Shirt
Harry Rosen

Entrant Company

Zulu Alpha Kilo

Category

Experiential & Immersive - COVID-19-Related

Country / Region

Canada