MUSE Silver

2022

Lightning-Fast MAX for CoverEase

Entrant Company

Mnemonic Agency

Category

Marketing & Promotional - Character Design

Client's Name

CoverEase

Country / Region

United States

When launching their brand, CoverEase wanted to create a memorable and iconic character with the ability to emotionally connect with audiences, capture attention, and help make the process of purchasing insurance fun, accessible, and easy. Their tagline is “Lightning Fast, Easy, Awesome " which refers to the user experience and support business owners receive when purchasing their business insurance through CoverEase. The solution was to illustrate their beloved pet and office-mascot, Max, and bring him to life through animation as Lightning-Fast MAX. Lightning-Fast MAX is now being integrated as an animated brand-vehicle in all the client’s video creative, advertising, printed collateral, and within the user-driven quote and purchasing experience at CoverEase.com.

Lightning-Fast MAX leads and assists customers through their purchasing experience from beginning to end. He fetches insurance quotes, sniffs out the best options suited to business needs, fights cyber-security “cat-bots”, and protects from liability. Providing a Lightning Fast, Easy and Awesome Experience for MAXimum Coverage, MAXimum savings, and MAXimum peace of mind.

Credits

Lead Creative Director, Mnemonic Agency
Alicia Owsley
Creative Director, Mnemonic Agency
Michael DeNatale
Illustrator-Animator, Bill Ledger Cartoon Studios
Bill Ledger
CEO and Executive Producer, CoverEase Insurance Services, LLC
Shawn Edgington
Client Services Director, Marketing Advantage Plus
Jamiee Boyan
More Silver Winners
Experiential & Immersive
2022
MUSE Advertising Awards - Green Screen Shirt
Harry Rosen

Entrant Company

Zulu Alpha Kilo

Category

Experiential & Immersive - COVID-19-Related

Country / Region

Canada

Corporate Identity
2022
MUSE Advertising Awards - SameSky: Renaming a health equity solutions company

Entrant Company

Catchword Branding

Category

Corporate Identity - Corporate Identity / Other___

Country / Region

United States

Video
2022
MUSE Advertising Awards - Objetivo Tu Salud: COVID-19 Vaccine Show PSAs

Entrant Company

eContent Digital

Category

Video - Public Service & Activism

Country / Region

United States

Advertising
2022
MUSE Advertising Awards - Chicago Weeps
ChicagoWeeps.org

Entrant Company

Tom, Dick & Harry Creative

Category

Advertising - Advertising Campaign

Country / Region

United States