MUSE Gold

2022

The Strong In All Of Us

Entrant Company

Meaningful Works

Category

Branded Content - Branded Content / Other___

Client's Name

Valley Strong Credit Union

Country / Region

United States

"The Strong In All Of Us" for Valley Strong Credit Union is a full campaign featuring 100% real customers and focuses on pride for the hard working people at the heart of California, the Central Valley. Founded by underrepresented people with a common purpose, Valley Strong leverages innovation and technology to build a stronger community and to provide a premiere banking experience in an area largely underserved. "The Strong In All Of Us" captures individual stories and as well a main brand anthem. Together we are stronger. Valley Strong. "The Strong In All Of Us"

Credits

Creative Director - MW
Dana Tiel
Executive Producer & Director - MW
Austin Kelley
SVP / CMO - Valley Strong Credit Union
Erin Estelle
CEO - MW
Eric Boisvert
Art Director - MW
Summer Woodward
Marketing Director - Valley Strong Credit Union
Becky Swiggum
Director of Growth Marketing - MW
Kim Patel
CSO - MW
Yan Budman
More Gold Winners
2022
MUSE Advertising Awards - Spectra IMDx
Endofotonic's

Entrant Company

Moving Bits pte ltd

Category

Video - Medical

Country / Region

Singapore

2022
MUSE Advertising Awards - Rooted
Avalonia

Entrant Company

Firesite Films

Category

Video - Nonprofit

Country / Region

United States

2022
MUSE Advertising Awards - Let’s talk about Women’s Football

Entrant Company

Walkers

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

Chile

2022
MUSE Advertising Awards - MethFree LA County: Behind the Face
County of Los Angeles Public Health Substance Abuse Prevention and Control (SAPC)

Entrant Company

Rescue | The Behavior Change Agency

Category

Video - Government

Country / Region

United States