MUSE Platinum

2022

Falabella Digital Flagship

Entrant Company

Trison Necsum

Category

Experiential & Immersive - In-Store Experiences

Client's Name

Falabella

Country / Region

Spain

Trison Necsum, experts in digital art, designed and implemented the store's interactive and digital art experiences. The innovation and integration of the digital experience in this new Falabella flagship store makes it the largest digital retail project in Latin America.



The plaza is the great heart of their new flagship store in the heart of Santiago de Chile, where a central totem over 16 meters high stands as the main visual attraction. The dimension, professional sound and stunning digital art content create in the visitor a total immersion effect and WOW effect hard to forget.



The high quality of the technology installed on the 3 sides of the totem makes the contents that have been worked for this immersive experience can be performed with great detail, making the visitor is immersed in a magical world when climbing the lateral escalators of the square. The idea is to generate poetic contents that accompany the space and generate very attractive and beautiful visual environments.



This audiovisual installation is completed with interactive games for all ages where visitors will be the protagonists of this colossal screen. The Central Plaza, full of sensors, allows visitors, old, young and young at heart, to play and have fun in an interactive way. The most modern technology works its magic to allow us to enjoy Augmented Reality, share photos with friends and even test skills in the great interactive Pinball.



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