MUSE Gold

2022

Disconnect to Connect

Entrant Company

Film Edge Sdn. Bhd.

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

Country / Region

Malaysia

Social media was originally invented for a good cause – connection. But sometimes, in the rush of life and the drive to make more money, it’s too easy to lose sight of genuine connection. The future is uncertain as the distance between humans threatens to grow further. But ultimately, social media, like money, is a tool that magnifies the heart of the user. We hope that this video helps to remind everyone (ourselves included!) to appreciate each other’s presence, and find happiness in simple, genuine interactions.

Credits

Concept & Direction
Andy Tan
Research
Adrian Loo, Hong Xing Hang
Editor
Teh Kelven
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