MUSE Gold

2022

BedBull

Entrant Company

Miami Ad School

Category

Student Submission - Student Product Design (NEW)

Client's Name

RedBull

Country / Region

United States

Energy drinks get a bad reputation. Media says drinking too many could be "life-threatening". But 93% of young people drink RedBull to avoid fatigue. So what if we solved the problem, before it happened.

You don’t need an energy drink if you get a good night’s rest.

We turned RedBull into a relaxant. Swapped out Caffeine with CBD to promote relaxation, Taurine with Ashwagandha for healing, and cut Sugar for Lavender to ease anxiety. Purple increases the depth of night's rest (WHO study), so our color is Royal Lilac #774D8E

We put the sun to sleep and put the bull in bed. RedBull vitalizes and provides energy. BedBull relaxes and calms.

Count Bulls, Not Sheep.

BedBull. Gives you dreeeams.

BedBull by María Ollé, Ivette Lopez, and Ander Perez

Credits

Art Director
María Ollé
Copywriter
Ivette Lopez
Copywriter
Ander Perez
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