2022
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Energy drinks get a bad reputation. Media says drinking too many could be "life-threatening". But 93% of young people drink RedBull to avoid fatigue. So what if we solved the problem, before it happened.
You don’t need an energy drink if you get a good night’s rest.
We turned RedBull into a relaxant. Swapped out Caffeine with CBD to promote relaxation, Taurine with Ashwagandha for healing, and cut Sugar for Lavender to ease anxiety. Purple increases the depth of night's rest (WHO study), so our color is Royal Lilac #774D8E
We put the sun to sleep and put the bull in bed. RedBull vitalizes and provides energy. BedBull relaxes and calms.
Count Bulls, Not Sheep.
BedBull. Gives you dreeeams.
BedBull by María Ollé, Ivette Lopez, and Ander Perez
Credits
Entrant Company
NBCUniversal
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
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Film Edge Sdn. Bhd.
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Malaysia
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Proxima Clinical Research
Category
Website - Branding
Country / Region
United States
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Baidu Online Network Technology (Beijing) Co., Ltd
Category
App - Services
Country / Region
China