herSelf

The core of this series of feminist illustrations is the relaxed postures that accompany a high degree of self-identity. As society evolves, the emerging form of popular feminism focuses more on women's self-identity, self-confidence, and personal empowerment. With a departure from the conventional satirical style, the visual focus of this series of illustrations shifts from gender differences to the female gender to encourage women to be brave, true, and independent through the presentation of female elements and relaxed postures illustrations. Each illustration shows a woman at the center of the image with a relaxed and confident posture to convey the brand's philosophy of 'healthy beauty’ for both the 'spirit' and the 'body'. The simple brushstrokes and color block filling design aim to avoid a specific interpretation focused on female physical appearance and appearance, thus allowing the female audience to have a more immersive visual experience. Besides, these illustrations also suggest that women's confidence does not come from the appearance or body that are prescribed by society to support women in their quest for self-identity and call for gender equality in society.