MUSE Silver

2022

Virtual Design Center Pro Version

Entrant Company

Aareas Interactive Inc.

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Tridel

Country / Region

Canada

This builder reinvented the finishes & upgrades journey by empowering buyers to make the selections at their own pace and making the design experience easy, fun and intuitive. “Our revenue at the project was much higher (70% more) than past projects of a similar finishing level and I would say we were able to shave off 1/3 of the time it would typically take to complete a building of this size and type.” said the Director of Design Services. We built an online home visualizer and configurator that allows buyers to design and visualize their future home finishes while displaying an exact running total of upgrade price and monthly mortgage impact simultaneously. Buyers can see real-time design changes in a realistic virtual 3D environment and zoom in to check details at their will. By removing the guess work of how everything matches, the visualizer helps the buyer justify the upgrade value and fall in love with the design. Buyers can easily get their dream home design within their mortgage budget. The built-in dependency rules intelligently allow buyers to select compatible options, preventing design errors and needless expenses. For example, if there are options for one-hole faucets and two-hole faucets, the sink in display will adjust as users changes between faucet options. The photorealistic Virtual Design Center is powered by Netflix-like streaming technology that is accessible from any device with an internet connection. The needs for expensive computers / consoles and long download times are eliminated, which creates a fast and easy design experience for everyone. Buyers can also get assistance from professional designers anytime remotely or at the design studio for a second option. After buyers are satisfied with the final design, they have the option to check out online or in person. Then, the application will seamlessly transfer the selections to distribution and accounting.

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