2022

UNAJIRO VI

Entrant Company

CRATER Inc.

Category

Corporate Identity - Logos

Client's Name

spiceworks

Country / Region

Japan

It is an eel bowl shop in Kanazawa City, Ishikawa Prefecture, Japan. Mark expresses the eel "ウ", the delicious "う", and the illustration of the bowl, and the smile (nose and mouth) after eating. A mustache character decoration is attached to express a sizzle feeling. Since eel is eel in English, it is expressed as if it were an eel. It is a Japanese design in black and red. We designed the store's goodwill, lanterns and other decorations, chopstick bags, apron, etc. in total to build a visual identity. Since the chopstick bag is made of paper, it has a paper recycling mark, but it is combined with the eel mark to express its uniqueness.