MUSE Gold

2022

UNAJIRO VI

Entrant Company

CRATER Inc.

Category

Corporate Identity - Logos

Client's Name

spiceworks

Country / Region

Japan

It is an eel bowl shop in Kanazawa City, Ishikawa Prefecture, Japan. Mark expresses the eel "ウ", the delicious "う", and the illustration of the bowl, and the smile (nose and mouth) after eating. A mustache character decoration is attached to express a sizzle feeling. Since eel is eel in English, it is expressed as if it were an eel. It is a Japanese design in black and red. We designed the store's goodwill, lanterns and other decorations, chopstick bags, apron, etc. in total to build a visual identity. Since the chopstick bag is made of paper, it has a paper recycling mark, but it is combined with the eel mark to express its uniqueness.

Credits

CRATER Inc.
KEISUKE AKARI
More Gold Winners
2022
MUSE Advertising Awards - Pro-in-the-Know Advanced

Entrant Company

Sally Beauty & SweetRush

Category

Website - E-Learning

Country / Region

United States

2022
MUSE Advertising Awards - Zeisberg Lab - Simplifying Technical Complexity Using Design
Zeisberg Lab, Göttingen University Medical Center

Entrant Company

Blue Hat

Category

Video - COVID-19-Related

Country / Region

Portugal

2022
MUSE Advertising Awards - WP Engine 'Powering the Freedom to Create'

Entrant Company

The Pudding

Category

Branded Content - Recruitment

Country / Region

Ireland

2022
MUSE Advertising Awards - The Whynauts
Perot Museum of Nature and Science

Entrant Company

Groove Jones

Category

Video - TV Series / Episodes

Country / Region

United States