MUSE Silver

2022

Bean Box Doctor

Entrant Company

Triangler Co., Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

EuTheme Intelligence

Country / Region

Taiwan

Bean Box Doctor is a doctor-based, healthy food box provider, offering consumers a new modern dining choice with lentils featuring high fiber, high protein, and low glycemic index.



Inspired by the brand's value proposition for a simple, healthy, energetic diet, we use line art for the logomark shaped like a piled food box and the brand's name prefix, BB. The round logotype corresponds to its key ingredient, lentils. To deliver a balanced and nutritious brand image, we choose sunny yellow and rational grey as the coloring base, then match it with ingredient colors.



With the geometric-shaped ingredients orderly arranged in the visual, a colorful, rich, energetic, and tasty food box is ready to be served!

Credits

Triangler Co., Ltd.
Chi Yao Tang
Triangler Co., Ltd.
Chun Yao Huang
Triangler Co., Ltd.
Hsiang Chia Wu
Triangler Co., Ltd.
Jiang Xin Zhang
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