2022

Bean Box Doctor

Entrant Company

Triangler Co., Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

EuTheme Intelligence

Country / Region

Taiwan

Bean Box Doctor is a doctor-based, healthy food box provider, offering consumers a new modern dining choice with lentils featuring high fiber, high protein, and low glycemic index.

Inspired by the brand's value proposition for a simple, healthy, energetic diet, we use line art for the logomark shaped like a piled food box and the brand's name prefix, BB. The round logotype corresponds to its key ingredient, lentils. To deliver a balanced and nutritious brand image, we choose sunny yellow and rational grey as the coloring base, then match it with ingredient colors.

With the geometric-shaped ingredients orderly arranged in the visual, a colorful, rich, energetic, and tasty food box is ready to be served!