MUSE Silver

2022

Reimagining our brand and the future of work

Entrant Company

Alludo

Category

Corporate Identity - Logos

Client's Name

Country / Region

United States

Alludo arrived on 13-09-22, reimagining one of the world’s leading software brands built on 35+ years of innovation. Alludo, previously Corel, enjoys an impressive legacy as the company behind beloved applications, CorelDRAW, Parallels, MindManager, and WinZip. Boasting an impressive history and portfolio, Corel came with assumptions that no longer matched who we had become. Today, we’re leading the future of work, focused on connection, collaboration, and the cloud.Alludo is a nod to this purpose: empowering all you do. Our solutions offer the flexibility and freedom to create, ideate, and share anywhere, anytime, on any device. Reimagining the future of work, we’re turning the notions of 9-5 office work on their head. This launch featured integrated internal and external campaigns. Starting 6 weeks before launch, employees received weekly “Brand Battle” challenges to inspire them under a new purpose “to empower all you do.” Internal activities generated average email opens of 99.9%, 84% click through, and almost 70% employee participation. Externally, Alludo launched with a stunning visual identity, deeply human messaging, and dynamic experiences. Captivating and inspiring brand video, thought leadership blogs and articles, news release, and social campaigns went live. Customers received communications introducing the new vision, while employees were mobilized as brand ambassadors with engaging content. A 6-week YouTube and LinkedIn campaign kicked off featuring the brand video, which also debuted on the Nasdaq billboard in Times Square. Results were remarkable. Employees amplified Alludo with 537 social posts using #HelloAlludo, reaching 562,000 people with 3.8 million impressions – generating 5,000 engagements and 6,000 clicks (with impressive 110% engagement and 23% click through rates). Compared to the previous month, impressions were up 232% and engagements 52%, raising the overall engagement rate 20% and mentions 28%.In 2 weeks, the campaign drove 3.5M video views (42% with the option to skip chose to watch, beating Google benchmarks by 10%), 30M video impressions, +100 pieces of media coverage, 3.5M impressions on Alludo social channels, and 2M #HelloAlludo impressions. As of 9-29-22, the careers page has seen an impressive 5x lift boosting recruiting. The net-new Alludo.com site already has 63,000+ visits.

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