Write What You Feel

With the mounting pressures of current times, it's become more important than ever for Solano County Behavioral Health to reach its residents with potentially life-saving mental health information. As the county sees every day, if residents are presented with the right culturally informed resources and proof of empathetic understanding, they are more likely to reach out for help in the face of a mental health emergency. Thanks to a wealth of data and real life discussions and experiences from the team at Solano County Behavioral Health, Mnemonic was able to craft specific messages for the communities who were most at-risk for suicide using the triggers, challenges, and frustrations experienced uniquely by individuals and families within those communities. The result was a creative campaign that spoke to those who would need it most and see themselves reflected in messaging that understood their specific struggles, outlined the care and resources available to people just like them, while also relaying an overarching message of hope.