MUSE Silver

2022

Write What You Feel

Entrant Company

Mnemonic Agency

Category

Video - TV Ad Campaign

Client's Name

Solano County Behavioral Health

Country / Region

United States

With the mounting pressures of current times, it's become more important than ever for Solano County Behavioral Health to reach its residents with potentially life-saving mental health information. As the county sees every day, if residents are presented with the right culturally informed resources and proof of empathetic understanding, they are more likely to reach out for help in the face of a mental health emergency. Thanks to a wealth of data and real life discussions and experiences from the team at Solano County Behavioral Health, Mnemonic was able to craft specific messages for the communities who were most at-risk for suicide using the triggers, challenges, and frustrations experienced uniquely by individuals and families within those communities. The result was a creative campaign that spoke to those who would need it most and see themselves reflected in messaging that understood their specific struggles, outlined the care and resources available to people just like them, while also relaying an overarching message of hope.

Credits

Creative Director, Mnemonic Agency
Ben Kilgust
Creative Director, Mnemonic Agency
Laura Hillen
More Silver Winners
2022
MUSE Advertising Awards - Everywhere Workplace Report

Entrant Company

Ivanti

Category

Strategic Program - PR Campaign

Country / Region

United States

2022
MUSE Advertising Awards - Heroes of the Freedomsurrection

Entrant Company

The Daily Show with Trevor Noah

Category

Experiential & Immersive - Interactive Outdoor Event

Country / Region

United States

2022
MUSE Advertising Awards - Back to Basics: What are Global Public Goods?
International Monetary Fund

Entrant Company

International Monetary Fund

Category

Video - Educational

Country / Region

United States

2022
MUSE Advertising Awards - PenFed Washington Justice Campaign

Entrant Company

WHITE64

Category

Social Media - Financial Services

Country / Region

United States