MUSE Gold

2022

Solano Safe, Solano Strong, Solano Stylin’

Entrant Company

Mnemonic Agency

Category

Video - TV Ad Campaign

Client's Name

Solano Public Health

Country / Region

United States

When COVID case numbers were surging and vaccines weren't yet a reality, Solano Public Health found themselves needing to provide residents with basic safety information that wouldn't further divide the many varied and strongly held personal opinions within the county. Mnemonic's campaign utilized specific strategies that leveraged tone and language to ensure all messaging was approachable to any residents, no matter their beliefs about coronavirus or the pandemic. The campaign also featured talent and residents that represented the most historically underserved communities, who were also at higher risk for negative outcomes during the pandemic. These endeavors resulted in a campaign that celebrated residents who took a proactive, flexible, and open-minded approach to how their behaviors may impact others, in addition to promoting the overall sense of community and togetherness during a divisive time.

Credits

Creative Director, Mnemonic Agency
Ben Kilgust
Creative Director, Mnemonic Agency
Laura Hillen
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