2022
Entrant Company
Category
Client's Name
Country / Region
When COVID case numbers were surging and vaccines weren't yet a reality, Solano Public Health found themselves needing to provide residents with basic safety information that wouldn't further divide the many varied and strongly held personal opinions within the county. Mnemonic's campaign utilized specific strategies that leveraged tone and language to ensure all messaging was approachable to any residents, no matter their beliefs about coronavirus or the pandemic. The campaign also featured talent and residents that represented the most historically underserved communities, who were also at higher risk for negative outcomes during the pandemic. These endeavors resulted in a campaign that celebrated residents who took a proactive, flexible, and open-minded approach to how their behaviors may impact others, in addition to promoting the overall sense of community and togetherness during a divisive time.
Credits
Entrant Company
1DS Collective
Category
Social Media - Viral Marketing
Country / Region
United States
Entrant Company
Ulled Asociados
Category
Publication - COVID-19-Related
Country / Region
Spain
Entrant Company
Baidu Online Network Technology (Beijing) Co., Ltd
Category
App - Education
Country / Region
China
Entrant Company
Rocket Central
Category
Video - TV Ad
Country / Region
United States