2022
Entrant Company
Category
Client's Name
Country / Region
Learning a language requires commitment and proper motivation. What’s more motivating than learning about yourself?
To encourage students to use Duolingo more, we offered them the opportunity to get in touch with their ancestry. Everyone has a complex genealogy and linguistic heritage, but most young people aren’t aware of just how deep theirs are. We provided free DNA tests revealing their geographic roots and created personalized language packs to match them. In a convenient in-app feature, we give deep personal insight to Gen-Zers trying to discover themselves through language.
Credits
Entrant Company
Spectrio
Category
Video - Consulting
Country / Region
United States
Entrant Company
The Local Collective
Category
Experiential & Immersive - Retail
Country / Region
Canada
Entrant Company
Dell Technologies Education Services
Category
Video - Information Technology (IT)
Country / Region
United States
Entrant Company
Graphic Dpt
Category
Marketing & Promotional - Invitation / Greeting Card
Country / Region
Taiwan