MUSE Silver

United States

2022

REALTOR® Store - Winter Store

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Corporate Identity

Client's Name

National Association of REALTORs®

Sub-Category

Promotions

The National Association of REALTOR's REALTOR® Store ran a winter sale, offering 20% off select products from December 1-15, 2021. The purpose of the campaign is to drive product sales and increase revenue. The winter sale campaign incorporated the “Your Store” campaign theme. In 2021 the marketing team successfully launched and promoted an updated REALTOR® Store website. Throughout the past year, we have also strategically promoted a variety of products offered from the REALTOR® Store specifically designed for REALTORS®. The campaign created awareness of the sale throughout the two-week period through emails, newsletters, organic and paid social posts and banner ads. With a revenue goal of $5,000 the store resulted in $11,046.40 in revenues with 832 orders and 739 customers.

Credits

Chief Marketing and Communications Officer
Victoria Gillespie
Vice President, Creative & Content Strategy
Susan Welter
Project Manager
Sally Whitemore
Multimedia Designer
Jillian Martin
Copywriter
Fran Donovan
Vice President, RIN and Strategic Initiatives
Colleen Doyle
Manager, Product
Angela M. Walker
Marketing Director
Breanne Gingerich
Marketing Specialist
Maeve McGovern
Marketing Manager
Natasha Grant
Creative Director
Lish Ephraim
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