MUSE Platinum

2022

BMW i7 launch in Slovakia

Entrant Company

Kvant Show Production

Category

Experiential & Immersive - Launch Event

Client's Name

Miracle s.r.o.

Country / Region

Slovakia

Modern cars require modern technology and presentations. Based on our previous experience, satisfied and most regular clients, we can always push the boundaries of car presentations higher. With the help of our technologies, we can move the car in static form and show it in motion. Its lines can be seen reflecting a stream of raindrops, sparks can fly from its chassis, smoke can rise from its tires ... But the car is still parked. Of course, all visual effects are synchronized with the sound component in the form of music, noises and effects. For a perfect and breath-taking presentation, we can provide various forms of projections such as 3D video mapping, laser projection, water screen projection or realize a comprehensive multimedia show in our mobile dome. The client has chosen for launching and presenting of the new model BMW our company according to previous positive experiences. For presenting the brand-new majestic BMW i7 car we used this time special 360-degree mapping. This effect was created from 4 projection sides, and by 8 pcs of video projectors together with 10 pcs of RGB laser projectors. On the car, windows were sticked with holographic projection foils, which improved the overall display area on the whole car. One of the laser projectors was projecting graphics and some info texts on the wall close to the car. Projection on the surrounding walls created a very special atmosphere in the Danubiana Gallery in Bratislava. All parts of the projection were synchronized with music. The theme and the graphic visualization itself were made exactly according to the client's requirements. Two musicians played live at the beginning of the presentation show. Several topics were included in the presentation. Due to laser safety and better visibility, the audience was standing under the balcony and on it as well. The presentation was held repeatedly every evening for 10 days, so it could be seen by several visitors and potential people interested in this new vehicle.

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