MUSE Platinum

2022

Primo Evolution

Entrant Company

Primo Advertising Creative Co., Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

Primo Advertising Creative Co., Ltd.

Country / Region

Taiwan

This brand is a advertising board maker, and it is one of the traditional business.

In order to change the stereotype of traditional business, avoid become to sunset industry, we transform the brand with the idea of evolution, make “design” as new direction of the brand, improve street and city view, transform into a special and unique “Advertising design company”.

Visual design takes “future, technology and innovation” as the theme, use the laboratory as the style.
Color blue symbolize “Hope”, it is our expectation for this brand. Hope that “PRIMO Advertising” will give a new definition to every city.

Credits

Director
Li Kun-si
Designer
Huang Ting-fong
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