MUSE Platinum

2022

Kaishan Inspiration

Entrant Company

Yidan Xie

Category

Marketing & Promotional - Illustration

Client's Name

Kaishan Liquor

Country / Region

China

Kaishan is a new Chinese pioneer liquor brand dedicated to embracing international brewing concepts with traditional craftsmanship. With Kaishan bottle as the visual focus, illustrations are inspired by daily life, festivals, and fantasy stories.

Through stylized visual expression, the product conveys pioneering and unique brand highlights receiving a lot of praise. More people can see that Chinese liquor can also be modern.

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