Casa University

The MRN Agency supported Casa, the leading provider of Bitcoin self-custody solutions and an innovative bitcoin wallet app. The MRN Agency ideated and executed “Casa University,” a fun and engaging take on brand education, aiming to demystify crypto security for avid bitcoin enthusiasts and newcomers alike. Casa’s booth at Bitcoin 2022 was styled in the fashion of an esteemed university with a chalkboard back wall, custom fabricated & branded lockers, and hand-stitched branded letterman jackets. MRN used two key educational tactics to support the brand narrative: custom video content in a handwritten chalkboard style and an AR experience that unlocks the world of crypto in real space. Visitors walked away with a memorable touchpoint and re-playable AR moment. This activation encapsulated Casa’s goal of brand awareness and brand education by making the booth interactive with opportunities for Casa to be of service to the bitcoin community. The “Casa University” experience resulted in over 25,000 unique impressions and a 70% engagement rate through the four-day conference with many lead generation opportunities for the brand.