2022
Entrant Company
Category
Client's Name
Country / Region
This project has taken the qr code to a whole new level by moving past simply using it to access a restaurant menu and now adding creatively produced meal preparation videos to specific dishes that increase the interaction and sales of those featured video items. The videos are hosted on a website that drives traffic to multiple owned properties, so every scan of the QR code menu video drives the user to the site where they are automatically added to our retargeting lists for future promotions. This new interactive element on our menu's helps diners pass the time if the restaurant is on a wait and also helps the patron decide on a dish quickly which reduces ticket times and adds extra table turnovers resulting in higher overall profitability.
Credits
Entrant Company
Yuan Ze University/Wizard Films
Category
Video - Lifestyle
Country / Region
Taiwan
Entrant Company
Magnetic Creative
Category
Strategic Program - Social Media Campaign
Country / Region
South Africa
Entrant Company
Oh Yuk
Category
Video - Motion Graphics
Country / Region
United States
Entrant Company
ICVR
Category
Video - Animation
Country / Region
United States