2022
Entrant Company
Category
Client's Name
Country / Region
This project has taken the qr code to a whole new level by moving past simply using it to access a restaurant menu and now adding creatively produced meal preparation videos to specific dishes that increase the interaction and sales of those featured video items. The videos are hosted on a website that drives traffic to multiple owned properties, so every scan of the QR code menu video drives the user to the site where they are automatically added to our retargeting lists for future promotions. This new interactive element on our menu's helps diners pass the time if the restaurant is on a wait and also helps the patron decide on a dish quickly which reduces ticket times and adds extra table turnovers resulting in higher overall profitability.
Credits
Entrant Company
LR Studio
Category
Experiential & Immersive - Virtual Reality
Country / Region
China
Entrant Company
CGTN
Category
Video - Cultural
Country / Region
China
Entrant Company
Universitat Autónoma de Barcelona
Category
Student Submission - Student AD
Country / Region
Peru
Entrant Company
Resolute Forest Products
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Canada