2022
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About The Entry
This project has taken the qr code to a whole new level by moving past simply using it to access a restaurant menu and now adding creatively produced meal preparation videos to specific dishes that increase the interaction and sales of those featured video items. The videos are hosted on a website that drives traffic to multiple owned properties, so every scan of the QR code menu video drives the user to the site where they are automatically added to our retargeting lists for future promotions. This new interactive element on our menu's helps diners pass the time if the restaurant is on a wait and also helps the patron decide on a dish quickly which reduces ticket times and adds extra table turnovers resulting in higher overall profitability.
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Anthony Paular Design
Category
Publication - Book
Country / Region
United States
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Miami Ad School Toronto
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Student Submission - Student / Other___
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India
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A Willing Participant, Inc.
Category
Video - Nonprofit
Country / Region
United States
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Austin Kelley Productions LLC
Category
Branded Content - Products & Services
Country / Region
United States