MUSE Gold

2022

Red Fish Blue Fish QR code Video Menu

Entrant Company

Innisfree Hotels

Category

Video - Restaurant

Client's Name

Country / Region

United States

This project has taken the qr code to a whole new level by moving past simply using it to access a restaurant menu and now adding creatively produced meal preparation videos to specific dishes that increase the interaction and sales of those featured video items. The videos are hosted on a website that drives traffic to multiple owned properties, so every scan of the QR code menu video drives the user to the site where they are automatically added to our retargeting lists for future promotions. This new interactive element on our menu's helps diners pass the time if the restaurant is on a wait and also helps the patron decide on a dish quickly which reduces ticket times and adds extra table turnovers resulting in higher overall profitability.

Credits

Director of Marketing
Scott Ford
More Gold Winners
Experiential & Immersive
2022
MUSE Advertising Awards - DAZZLE GIFT
ART PARK

Entrant Company

BLUBLU IMMERSIVE

Category

Experiential & Immersive - Interactive Outdoor Event

Country / Region

China

Experiential & Immersive
2022
MUSE Advertising Awards - Cubs Statue Row
Chicago Cubs

Entrant Company

NEXT/NOW Agency

Category

Experiential & Immersive - Launch Event

Country / Region

United States

Marketing & Promotional
2022
MUSE Advertising Awards - LNG
Shenzhen VIVA Sports Culture

Entrant Company

HANGZHOU CHANCEMATE TECH CORP.

Category

Marketing & Promotional - Illustration

Country / Region

China

Social Media
2022
MUSE Advertising Awards - P&G
P&G

Entrant Company

WarnerMedia - Courageous Studios

Category

Social Media - LGBTQ+

Country / Region

United States