MUSE Platinum

2022

Klick Health - Heal Work Recruiting Campaign

Entrant Company

Klick Health

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Country / Region

Canada

Healthy careers feel great.



It was 2020, and everything felt terrible. The world in lockdown. George Floyd’s murder. Uncertainty and tension ruled the day. But despite the changes we were living through, Klick Health was growing, fast.



Knowing we needed to add a few hundred talented Klicksters to our team, we realized we had something to offer a world in distress: healthy careers. Meaningful work that improves lives, in a kind, supportive environment. We figured it was just what our audience needed.



We chose to show just how good a healthy career can feel by featuring real Klicksters, just being themselves. The colours, the smiles, the copy–all were designed to bring a moment of brightness to a dark and risky time.



Holy moly did we strike a chord. With programmatic media and prerolls targeted towards agency people around Toronto, New York, and Philadelphia, we drove thousands of new applicants to our recruiting team. Our inbound hiring grew from 12% to 35%, saving millions of dollars in recruiting costs. Eighteen months later the campaign continues to resonate. Healthy careers really do feel great.

Credits

Executive Producer
Peter Flaschner
Creative Director
Brian Umali
Art Director
Owen Osbourne
Copywriter
Ammie Matte
Marketing Operations Director
Amy Tsang
Senior Project Manager
Gloria Leung
VP, Technology
Dan Van Brunt
Technical Architect
Camilo Bravo
Senior Developer
Henrik Hey
Video Director
Brian Cruz
Director of Photography
Spencer Brown
Post Production
Colin O’Young
Post Production
Nicole Lawr
Events Director
Kelly MacPherson
VP, Events & Experience
Sarah Jacobs Barrs
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