MUSE Silver

2022

24 Solar Terms

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd

Category

App - Messaging

Client's Name

Country / Region

China

The 24 solar terms are a special system of calendars established on the basis of celestial movement and natural phenomenon by the ancient Chinese. Many important traditional Chinese festivals and agricultural activities are related to the system. When users search for solar terms on baidu.com or in the Baidu app, this series of dynamic illustrations will be displayed in the search results to help raise users' awareness of their traditional culture and increase their respect for nature. The digital illustrations are created by integrating the traditional painting techniques of flowers and birds in the Song Dynasty and the unique characteristics of solar term culture. People, animals, and natural elements that fit the environment are depicted in the illustrations. The rich details and sophisticated portrait of the environmental offer an immersive experience and demonstrate the information of nature contained in this traditional calendar.

Credits

Yuan Lu
Yang Xiao
Yujie Shi
Yanji Zhang
Yong Zhang
Siren Liu
Shuting Cheng
Xiaolong Che
Yingshan Chen
Songshuai Zhao
Xiaoli Ge
Yuwen Su
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