2022
Entrant Company
Category
Client's Name
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The 24 solar terms are a special system of calendars established on the basis of celestial movement and natural phenomenon by the ancient Chinese. Many important traditional Chinese festivals and agricultural activities are related to the system. When users search for solar terms on baidu.com or in the Baidu app, this series of dynamic illustrations will be displayed in the search results to help raise users' awareness of their traditional culture and increase their respect for nature. The digital illustrations are created by integrating the traditional painting techniques of flowers and birds in the Song Dynasty and the unique characteristics of solar term culture. People, animals, and natural elements that fit the environment are depicted in the illustrations. The rich details and sophisticated portrait of the environmental offer an immersive experience and demonstrate the information of nature contained in this traditional calendar.
Credits
Entrant Company
The MRKT Co.
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
G7 Entertainment Marketing, GSD&M
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Unthinkable Solutions
Category
App - Social Networking
Country / Region
India
Entrant Company
Stray Media Group
Category
Website - Professional Services
Country / Region
United States