MUSE Gold

2022

H&R Block and Nextdoor brought neighbors together

Entrant Company

Nextdoor

Category

Branded Content - B2C

Client's Name

H&R Block

Country / Region

United States

For the second year in a row, Nextdoor + H&R Block brought neighbors together through projects that truly improved and uplifted local communities around the country with the Make Every Block Better initiative. Neighbors were directed to a custom site, built by Seven2, where they had the opportunity to nominate their community for a project that would improve their neighborhood and bring people together. Ten submissions were chosen out of more than 1,500 from all 50 states, and with the help of local businesses and leaders, Make Every Block Better was able to make them a reality. Nextdoor promoted a robust, localized awareness campaign, including a custom email for neighborhood leads which helped drive even more submissions. With the help of neighbors, local businesses and the experiential marketing agency Be the Machine, 10 winning projects helped uplift, improve and strengthen neighborhoods in 2021.

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