MUSE Silver

2022

EvolveIT Logo

Entrant Company

Phoenix Lifestyle Marketing Group

Category

Corporate Identity - Logos

Client's Name

Retail Business Services

Country / Region

United States

Retail Business Services (RBS) is the services company of Ahold Delhaize USA, providing services to five East Coast grocery brands: Food Lion, The GIANT Company, Giant Food, Hannaford and Stop & Shop. RBS provides innovative solutions by leveraging scale and expertise so its partners can focus on building great local brands. As a testament of RBS’ pursuit of innovation, the company was recently recognized as No. 25 of the Top 100 Best Workplaces for Innovators by Fast Company. The Phoenix was enlisted to create an impactful logo for an initiative – EvolveIT - within the RBS Information Technology department. The logo is also part of an aspirational recruitment campaign to establish Retail Business Services as the employer of choice for Information Technology superstars. The Phoenix explored existing logos and naming conventions as a basis to develop an effective creative strategy that aligned with the company’s brand values and culture while conveying the evolution of the Information Technology department. The selected name, EvolveIT, further emphasizes the forward-thinking nature of the initiative. The Phoenix incorporated design elements that highlight and elevate the innovative culture of the Information Technology department, while providing a distinct look that differentiates EvolveIT from similar corporate initiatives. The resulting EvolveIT identity combines geometric shapes from the Retail Business Services identity and the company’s color palette into a simple yet modern and versatile logo that can be applied to multiple assets.

More Silver Winners
2022
MUSE Advertising Awards - Laws of AART Characters

Entrant Company

hufax arts

Category

Typography - Use of Typography

Country / Region

Taiwan

2022
MUSE Advertising Awards - Younique Biocellulose Mask

Entrant Company

Younique

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

2022
MUSE Advertising Awards - Takemehome.org
Building Healthy Online Communities, based at Springboard HealthLab

Entrant Company

Mangold Design

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

United States

2022
MUSE Advertising Awards - MOMATH (THE NATIONAL MUSEUM OF MATHEMATICS) REBRAND
THE NATIONAL MUSEUM OF MATHEMATICS (EXPERIMENTAL)

Entrant Company

Freelance

Category

Branded Content - Branded Content / Other___

Country / Region

United States