MUSE Gold

2022

BLOSSOM WONDER

Entrant Company

BLUBLU IMMERSIVE

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Ovation Seven-Cultivation Hotel

Country / Region

China

This project is an interactive art installation of seven-colored flowers, which aims to create the first global digital immersive garden to establish a healthy meta-universe where technology meets art and humanity and nature coexist.
Based on the concept of "flower cultivation", the project perfectly blends digital creativity with realistic scenarios, which introduces a new intelligent ecology to the traditional natural garden. Meanwhile, Blossom Wonder shows the natural vitality of plants and flowers, and through the expression of life messages and energy, it may be inspiring for viewers and allow each one to gain energy through a healing experience.
With the 'flower' as the inspiration for the overall shape of the installation, the design team utilized the characteristics of the ultra-high definition LED flexible screen and organic parametric modeling to create dynamic and rhythmic curves. This breaks the limitations of the traditional regular-shaped displays and makes the display content more flexible and diverse. Combined with a full-field surround sound field and natural healing sound effects, Blossom Wonder presents a multi-dimensional and multi-sensory artistic natural healing field for the viewers.
As the core highlight of this installation, the interaction design establishes a connection between the seven-colored flowers and the reactions and state of mind of visitors. The team selected the seven flowers (rose, daylily, aster, petunia, wisteria, osmanthus, and blue snowdrop) from the "flower cultivation" concept as the medium for artistic expression and to reflect different emotional and health states. After interacting with the Blossom Wonder, the user generates their own flowers on their mobile phone, which can be pointed at the device's sensors and have the flowers presented, stretched, and blossomed in the center of the screen, mapping the visitor's state of mind at the moment. By creating users a comfortable activity environment, exclusive spiritual healing benefits can be delivered to users.
Additionally, from dawn to midnight, Blossom Wonder can change its color and texture in real time to present different visual content at different times of day, temperatures and humidity.

Credits

Technical Engineer
Xinyi Li
Visual Designer
Yue Wan
Graphic Designer
Chaofan Li
Graphic Designer
Weibin Liu
Technical Director
Yongtao Kuang
Installation Designer
Wei Lin
Interaction designer
Yiwei Liao
Project Manager
Qiaochu Lv
Design Director
Changsui Lin
More Gold Winners
Website
2022
MUSE Advertising Awards - Cadent Website

Entrant Company

WHM Creative

Category

Website - Business to Business

Country / Region

United States

Integrated Marketing
2022
MUSE Advertising Awards - K11 STREETPARK

Entrant Company

K11 Concepts Limited

Category

Integrated Marketing - Event Marketing

Country / Region

Hong Kong SAR

Video
2022
MUSE Advertising Awards - MethFree LA County: Behind the Face
County of Los Angeles Public Health Substance Abuse Prevention and Control (SAPC)

Entrant Company

Rescue | The Behavior Change Agency

Category

Video - Government

Country / Region

United States

Publication
2022
MUSE Advertising Awards - Essential Leadership Magazine

Entrant Company

doTERRA

Category

Publication - Magazine

Country / Region

United States