MUSE Platinum

2022

The Ritz-Carlton: Artist Partner Louis-Nicolas Darbon

Entrant Company

The Ritz-Carlton

Category

Social Media - Arts & Culture

Client's Name

Country / Region

United States

In 2022, The Ritz-Carlton collaborated with Louis-Nicolas Darbon as the official Artist Partner of the brand. As a talented artist and influencer with a large social following, experience in content creation, and a focus on luxury, he was a perfect fit.



Louis-Nicolas began his work with The Ritz-Carlton in 2021, with a European tour where he created an original art piece at each location. In 2022, Louis-Nicolas Darbon was named the official Artist Partner of The Ritz-Carlton — this time creating bespoke art for The Ritz-Carlton brand’s continuing partnership with Mercedes-AMG Petronas F1 Team. The art created from the partnership has been shared across social and digital, and auctioned off in partnership with Mercedes-AMG Petronas Formula One Team’s charity with Lewis Hamilton.



Louis’ largest art activations revolved around the Miami Grand Prix and the Hungarian Grand Prix. In Miami, Louis customized specially wrapped Mercedes VIP transport cars with his own Ritz-Carlton-inspired motifs and details. For the Hungarian Grand Prix, Louis unveiled a mural on the side of The Ritz-Carlton, Budapest, creating a unique focal point for racing fans to discover outside of the track. The experiences were all captured through short, cinematic video for use across social media, and deeper coverage on our digital platforms and Mercedes-AMG Petronas Formula One Team’s channels.

Credits

Director, Luxury Content Marketing & Social,The Ritz-Carlton
Janet Yungwirth
Senior Director, Luxury Content Marketing & Social, The Ritz-Carlton
David Menda
Vice President & Global Brand Leader, The Ritz-Carlton
Donna McNamara
Senior Director, Global Brand Marketing, The Ritz-Carlton
Jamie Kerr
Senior Manager, Global Marketing, The Ritz-Carlton
Hilary Crist
Director of Strategic Partnerships, The Ritz-Carlton
Jamie Hoffman
Senior Account Executive, 71 West
Kayla Favaloro
Lead Copywriter, 71 West
Andrew Bitto
More Platinum Winners
2022
MUSE Advertising Awards - Formosan Harmony

Entrant Company

Moonshine Creation CO., LTD. & Dolce Wang

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

Taiwan

2022
MUSE Advertising Awards - KOTON VIRTUAL RUNWAY

Entrant Company

ME

Category

Branded Content - Fashion & Beauty

Country / Region

Turkey

2022
MUSE Advertising Awards - Vertical Horizon
Quiet Ensemble

Entrant Company

Quiet Ensemble

Category

Experiential & Immersive - Interactive Outdoor Event

Country / Region

France

2022
MUSE Advertising Awards - With the Return of Travel, Booking.Com Is There

Entrant Company

George P. Johnson Experience Marketing

Category

Event - Virtual Event

Country / Region

United States