MUSE Platinum

2022

2022 Taiwan International Balloon Festival

Entrant Company

TAITUNG COUNTY GOVERNMENT

Category

Event - Festival / Carnival

Client's Name

Country / Region

Taiwan

In recent years, due to the global pandemic, people’s lifestyle has changed drastically. For this reason, the Taitung County Government decided to plan a hot air balloon festival even amid the severe epidemic, hoping to bring positive energy to Taiwan. With the huge and bright balloons rising into the sky, the local community and economy will hopefully thrive again. Most importantly, the wishes of Taiwan fly into the sky together, symbolizing the firm belief of all the citizens. The 2022 Taiwan International Balloon Festival is the result of decades of perseverance and self-improvement on the part of the Taitung County Government, combined with the resourceful planning of the design team. The event was selected as one of the "Top 12 Amazing Hot Air Balloon Festivals in the World," a well-known travel channel, and ranked alongside the long-standing hot air balloon festivals worldwide, such as Albuquerque International Balloon Fiesta in the USA and Saga International Balloon Fiesta in Japan. For Taitung, the event is a significant factor that has changed the city’s development. Through the annual event, more people are attracted to the city, and it has gradually become one of the must-see attractions in the country. In 2011, a hot air balloon festival was held for the first time in Eastern Taiwan, opening a new chapter in Taiwan's airspace activities. The design of the first hot air balloon in Taiwan was painted by students from several local elementary schools, which was creative and meaningful. In planning future events, the Taitung County government has always strived for excellence and actively sought new changes, introducing popular hot air balloons from various countries and developing the format of relocating the event. The event will be relocated, a delicate combination of local nature elements, allowing visitors to experience a different atmosphere of the event. This time, the "International Hot Air Balloon Carnival" introduces the only hot air balloon in the world, and the only one in Taiwan, featuring the famous Japanese cartoon character "Hello Kitty" and hot air balloons in traditional aboriginal costumes, perfectly blending the international trend and local culture of Taiwan.

Credits

Honest Marketing Co., Ltd
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