2022

Cubs Statue Row

Entrant Company

NEXT/NOW Agency

Category

Experiential & Immersive - Launch Event

Client's Name

Chicago Cubs

Country / Region

United States

Our team at NEXT/NOW partnered with the Cubs to create an engaging digital experience for their new launch event of Statue Row. At Wrigley Field, the sculptures at Statue Row are beautiful artistic expressions: bold, reverential, and proudly displayed for fans to take in. Our team at NEXT/NOW created a discoverable hidden layer of interactive content that amplifies their storied legacies. The experience anchored programming in React and Three.js, activating visuals and custom 3D assets developed in Cinema4D, ZBrush, and Figma. Together, we created an innovative and visually impactful experience that enabled a deeper level of fan engagement with the legendary Cubs brand.