MUSE Silver

2022

Silverstone Living Website

Entrant Company

Bad Penny Factory

Category

Website - Nonprofit

Client's Name

Silverstone Living

Country / Region

United States

Silverstone Living partnered with Bad Penny Factory for a complete website design overhaul. Special design attention was paid on highlighting Silverstone's three senior living communities, showcasing Silverstone's approach to nurturing and ensuring an active retirement lifestyle for their residents. Strong storytelling is enforced with video interviews, social media live feed integrations, and extensive profile sections for new residents and their care team members. Real Estate components were also incorporated to showcase the various living options and apartment homes, home features and property layouts. Custom graphics, original photography and video streams are shown throughout the website design along with easy-to-use access points that connect prospective resident applicants with Lifestyle Coordinators.

Credits

Art Director, Bad Penny Factory
Christine Collins
Content Creator, Bad Penny Factory
Jessica Sayers
Developer, Bad Penny Factory
Nathan Lee
Client Representative, Silverstone Living
Judy Franseen
Client Representative, Silverstone Living
Alaina Knowles
Photographer, Bad Penny Factory
Morgan Knight
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