The Ritz-Carlton: Artisans' Tales with Hearst

The craft of artisans reveals how travel can inspire us. With this idea in mind, The Ritz-Carlton worked with Hearst to create four collaborations around the world, where visiting artists and athletes met with Ritz-Carlton creatives to explore their self-expression in new surroundings. From a guided winter hike leading to a stunning ice sculpture at The Ritz-Carlton, Bachelor Gulch, to a mixologist’s creativity setting the stage for a dance above The Ritz-Carlton, Istanbul, each unique collaboration showed how the talent and locales shared by the Ritz Carlton make travel an unforgettable experience. These artisan interactions formed the basis for an integrated marketing campaign between The Ritz-Carlton and Hearst. Anchored by hero videos produced by Hearst profiling each artisan, the destination, and their collaboration, the campaign expanded out through shorter assets highlighting the details and moments that emerged at each destination. Each collaboration was also amplified by the Hearst imprint that matched its subject matter - Elle, Elle Decor, Harper’s Bazaar, and Esquire - and supported by an online article written by Hearst and also hosted on The Journey, the digital hub of The Ritz-Carlton.