MUSE Platinum

2022

The Ritz-Carlton: Artisans' Tales with Hearst

Entrant Company

The Ritz-Carlton

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Country / Region

United States

The craft of artisans reveals how travel can inspire us. With this idea in mind, The Ritz-Carlton worked with Hearst to create four collaborations around the world, where visiting artists and athletes met with Ritz-Carlton creatives to explore their self-expression in new surroundings. From a guided winter hike leading to a stunning ice sculpture at The Ritz-Carlton, Bachelor Gulch, to a mixologist’s creativity setting the stage for a dance above The Ritz-Carlton, Istanbul, each unique collaboration showed how the talent and locales shared by the Ritz Carlton make travel an unforgettable experience. These artisan interactions formed the basis for an integrated marketing campaign between The Ritz-Carlton and Hearst. Anchored by hero videos produced by Hearst profiling each artisan, the destination, and their collaboration, the campaign expanded out through shorter assets highlighting the details and moments that emerged at each destination. Each collaboration was also amplified by the Hearst imprint that matched its subject matter - Elle, Elle Decor, Harper’s Bazaar, and Esquire - and supported by an online article written by Hearst and also hosted on The Journey, the digital hub of The Ritz-Carlton.

Credits

Lead Copywriter, 71 West
Andrew Bitto
Senior Account Executive, 71 West
Kayla Favaloro
Director of Strategic Partnerships, The Ritz-Carlton
Jamie Hoffman
Senior Manager, Global Marketing, The Ritz-Carlton
Hilary Crist
Senior Director, Global Brand Marketing, The Ritz-Carlton
Jamie Kerr
Vice President & Global Brand Leader, The Ritz-Carlton
Donna McNamara
Senior Director, Luxury Content Marketing & Social, The Ritz-Carlton
David Menda
Director, Luxury Content Marketing & Social, The Ritz-Carlton
Janet Yungwirth
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