MUSE Platinum

2022

The Strong In All Of Us

Entrant Company

Meaningful Works

Category

Video - TV Ad

Client's Name

Valley Strong Credit Union

Country / Region

United States

"The Strong In All Of Us" for Valley Strong Credit Union is a full campaign featuring 100% real customers and focuses on pride for the hard working people at the heart of California, the Central Valley. Founded by underrepresented people with a common purpose, Valley Strong leverages innovation and technology to build a stronger community and to provide a premiere banking experience in an area largely underserved. "The Strong In All Of Us" captures individual stories and as well a main brand anthem. Together we are stronger. Valley Strong. "The Strong In All Of Us"


Credits

Creative Director - MW
Dana Tiel
Director & Executive Producer - MW
Austin Kelley
Art Director - MW
Summer Woodward
SVP / CMO - Valley Strong Credit Union
Erin Estelle
CEO - MW
Eric Boisvert
Director of Growth Marketing - MW
Kim Patel
Marketing Director - Valley Strong Credit Union
Becky Swiggum
CSO - MW
Yan Budman
More Platinum Winners
Video
2022
MUSE Advertising Awards - Fasterclass
Toyota Motor North America

Entrant Company

Intertrend Communications

Category

Video - Automotive

Country / Region

United States

Advertising
2022
MUSE Advertising Awards - Ansys Superpower Sustainability Campaign

Entrant Company

Ansys

Category

Advertising - Advertising Campaign

Country / Region

United States

Advertising
2022
MUSE Advertising Awards - Invite Knowledge In
Pearson: Connections Academy

Entrant Company

VSA Partners

Category

Advertising - Advertising Campaign

Country / Region

United States

Experiential & Immersive
2022
MUSE Advertising Awards - INTO THE NORTHERN LIGHTS
Praytell for Destination Canada

Entrant Company

Moment Factory

Category

Experiential & Immersive - Promotions & Stunts

Country / Region

Canada