MUSE Platinum

2022

THE WAY OF LIFE

Entrant

CINQ

Category

Video - Cinematography

Client's Name

SKODA AUTO

Country / Region

Czech Republic

Gallery

About The Entry

Situated in today’s Czech Republic the film narrates the story of a woman and her continual search for freedom and independence. Meditating on her life and what moved her throughout the years our aged heroine takes us back on a journey to her youth in Prague during the 80s. Against the backdrop of the grim reality under communist rule and the exciting events of the peaceful Velvet Revolution in 1989 we live with her through the distinctive moments of her life. Sometimes joyful, sometimes disappointing her experiences are marked by the woman’s striving for individual and political liberty as well as a lifelong and very special relationship with the traditional Czech car brand Škoda.

Featured Media

Credits

DIRECTOR
PAVEL BRUCEK
SCREENPLAY
PAVEL BRUCEK
EXECUTIVE PRODUCER
ROBERT ROSZBECK
CINEMATOGRAPHY
ALEXANDER SURKALA
MUSIC COMPOSER
ADRIAN CERMAK
PRODUCTION DESIGN
MARIANA KUCHAROVA
JAN BARTA
COPYWRITING
More Platinum Winners
Integrated Marketing
2022
2022 MUSE Creative Awards Winner - Soccer General Sales Presentation | ViacomCBS

Entrant

ViacomCBS

Category

Integrated Marketing - Integrated Marketing Materials

Country / Region

United States

Marketing & Promotional
2022
2022 MUSE Creative Awards Winner - Papé End-to-End Solutions

Entrant

FPW Media

Category

Marketing & Promotional - Infographics

Country / Region

United States

Website
2022
2022 MUSE Creative Awards Winner - Givenchy Website
Givenchy

Entrant

Work & Co

Category

Website - Best User Experience

Country / Region

United States

Experiential & Immersive
2022
2022 MUSE Creative Awards Winner - Falabella Digital Flagship

Entrant

Trison Necsum

Category

Experiential & Immersive - In-Store Experiences

Country / Region

Spain