MUSE Platinum

2022

Don’t Get Milked

Entrant

Zulu Alpha Kilo

Category

Video - Insurance

Client's Name

RATESDOTCA Group Ltd.

Country / Region

Canada

Most people think insurance is too expensive, yet few shop around for a better rate. To launch RATESDOTCA – a new car insurance comparison brand – we jolted Canadians out of their car insurance complacency by turning a big set of fleshy cow udders into an eye-catching symbol for “getting milked” on car insurance.

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Credits

Music House

Eggplant

Transfer House

Alter Ego

Post Production

Zulubot

Production House

Untitled Films

Media Team / OMD

Garrett Mitchell, Christine Wilson, Peter Venus, Alston Lobo, Ben Aydin, Arthur Hsueh, Dwayne Mataseje

Agency Producer / Zulu Alpha Kilo

Revital Grunberg, Houng Ngui

Clients / RATESDOTCA Group Ltd.

Igal Mayer, Leonie Tait, Flora Cheung, Lydia Ku

Strategic Planner / Zulu Alpha Kilo

Tim Hopkins

Account Team / Zulu Alpha Kilo

Lisa Sousa, Nina Bhayana, Chris Rosario

Designer / Zulu Alpha Kilo

Ryan Booth, Vince Rozas, Omar Morson, Zoe Kim

Head of Design / Zulu Alpha Kilo

Stephanie Yung

Writer / Zulu Alpha Kilo

Jonah Flynn, Dylan Verwey

Art Director / Zulu Alpha Kilo

Michael Siegers, Manali Kulkarni

Group Creative Director / Zulu Alpha Kilo

Ian Simpson, Catherine Allen

Chief Creative Officer / Zulu Alpha Kilo

Zak Mroueh

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