MUSE Platinum

2022

Don’t Get Milked

Entrant Company

Zulu Alpha Kilo

Category

Video - Insurance

Client's Name

RATESDOTCA Group Ltd.

Country / Region

Canada

Most people think insurance is too expensive, yet few shop around for a better rate. To launch RATESDOTCA – a new car insurance comparison brand – we jolted Canadians out of their car insurance complacency by turning a big set of fleshy cow udders into an eye-catching symbol for “getting milked” on car insurance.

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Credits

Music House
Eggplant
Transfer House
Alter Ego
Post Production
Zulubot
Production House
Untitled Films
Media Team / OMD
Garrett Mitchell, Christine Wilson, Peter Venus, Alston Lobo, Ben Aydin, Arthur Hsueh, Dwayne Mataseje
Agency Producer / Zulu Alpha Kilo
Revital Grunberg, Houng Ngui
Clients / RATESDOTCA Group Ltd.
Igal Mayer, Leonie Tait, Flora Cheung, Lydia Ku
Strategic Planner / Zulu Alpha Kilo
Tim Hopkins
Account Team / Zulu Alpha Kilo
Lisa Sousa, Nina Bhayana, Chris Rosario
Designer / Zulu Alpha Kilo
Ryan Booth, Vince Rozas, Omar Morson, Zoe Kim
Head of Design / Zulu Alpha Kilo
Stephanie Yung
Writer / Zulu Alpha Kilo
Jonah Flynn, Dylan Verwey
Art Director / Zulu Alpha Kilo
Michael Siegers, Manali Kulkarni
Group Creative Director / Zulu Alpha Kilo
Ian Simpson, Catherine Allen
Chief Creative Officer / Zulu Alpha Kilo
Zak Mroueh
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