MUSE Gold

2022

ICBC Corporate Social Responsibility Report 2021

Entrant Company

Beijing Pengtu Culture and Art Communication Co., Ltd.

Category

Strategic Program - CSR Program

Client's Name

Industrial and Commercial Bank of China

Country / Region

China

Based on the theme of “ESG Practice” in the 2021 Corporate Social Responsibility Report of ICBC, this report is not only viewed from the perspective of visual design, but also from the perspective of responsible brand design, combining ICBC’s practical performance in environmental, social and corporate governance to promote green and low-carbon development, serve global customers, and integrate ESG into corporate governance strategic planning.

The cover uses concise graphics representing the three concepts of ESG, which are staggered and elegant, reflecting ICBC's sustainable development goals in accordance with the United Nations 2030 Agenda for Sustainable Development, which includes poverty eradication, food safety, inclusive and equitable education, modern energy, fully employment, combatting climate change, ecological restoration, global partnership, etc. It has focused on formulating action to practice sustainable development, and continuously improving ESG management in areas such as green finance, inclusive finance, and financial technology empowerment.

This report presents different sections through different colors, which makes easy reading or searching. Its visual design mainly uses low-saturation colors and simple graphics representing the three concepts of ESG, forming a well-proportioned, ingenious and elegant composition. Not only is the overall structure of the report rigorous and orderly, its paragraphs, font size and color matching also attract readers' attention and make readers feel comfortable.

Through vivid overall design, it uses rich presentation forms with plenty of charts and illustrations to improve the readability of the report content, which effectively avoids to make readers feel boring and difficult to understand the report due to the length of the report, the professional description of the report. Meanwhile, harmonious colors are selected to visually highlight the main emotional tone of warmth and harmony.

Credits

Peng Wang
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