MUSE Platinum

2022

ARTIPS

Entrant Company

GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.

Category

Corporate Identity - Logos

Client's Name

GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.

Country / Region

China

The brand LOGO adopts the arbitrary and elegant Japanese landscape scenery, as well as the streamlined architectural aesthetics that are like a poet who is splashing ink to write a masterpiece, it’s presented by the sharp and smooth artistic graphics. The LOGO is clear and classy, demonstrating the brand's further pursuit of life. Aiming at holding art or large apartment projects that include art exhibitions, garden tours, the infinity pools at high altitudes, and yacht clubs, this LOGO's unique design empowers the project to achieve accomplishment in the same industry and effectively helps the brand concept boost to customers more intuitively. Break the conventional shackles of traditional design that rely on complex patterns for Logo design or attaching to customers' taste, this logo chose to abandon the complex patterns road rather than to take the daring concept road: “less is more”. By simply using sharp and smooth lines for designing, the whole design shows an intuitive scenery, and the overall lines are like a brushstroke, which integrates simplicity and style to highlight the brand quality. LOGO’s pattern and Chinese characters part mostly adopt the streamlined architectural style, which has completed the design’s artistry. As the carrier of the artistic concept of blank space, in addition to showing the overall design vitality, finesse, and high-quality sensory experience, it also enhances the salience of the brand's cultural identity. The LOGO excellently blends with the environment, using art as a binder, and the scenery changes with steps. The appealing brand influence has emerged completely and vividly. The design embodies top drawer art appreciation and manages to bring a brand new artistic experience to customers. Diversified exquisite brand derivatives have been produced based on customers’ needs and brand influence lunching, including premium tissue, fine gift paper bags, unique mugs, high-end brochures, etc. It’s able to expand the scope of brand services and bring the immersive brand cultural atmosphere to customers better.

Credits

GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Jiaochun Chen
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Huanchun Chen
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Ming Xu
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Yingyi Li
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Zijuan Wu
More Platinum Winners
2022
MUSE Advertising Awards - Corporation Primary School Brand Video
Corporation Primary School

Entrant Company

IrisWave

Category

Video - School / Universities

Country / Region

Singapore

2022
MUSE Advertising Awards - Ansys Superpower Sustainability Campaign

Entrant Company

Ansys

Category

Advertising - Advertising Campaign

Country / Region

United States

2022
MUSE Advertising Awards - THE MOOSE Picture Book
Jingkun Qiao

Entrant Company

Jingkun Qiao

Category

Student Submission - Student Illustration

Country / Region

China

2022
MUSE Advertising Awards - With the Return of Travel, Booking.Com Is There

Entrant Company

George P. Johnson Experience Marketing

Category

Event - Virtual Event

Country / Region

United States