ARTIPS

The brand LOGO adopts the arbitrary and elegant Japanese landscape scenery, as well as the streamlined architectural aesthetics that are like a poet who is splashing ink to write a masterpiece, it’s presented by the sharp and smooth artistic graphics. The LOGO is clear and classy, demonstrating the brand's further pursuit of life. Aiming at holding art or large apartment projects that include art exhibitions, garden tours, the infinity pools at high altitudes, and yacht clubs, this LOGO's unique design empowers the project to achieve accomplishment in the same industry and effectively helps the brand concept boost to customers more intuitively. Break the conventional shackles of traditional design that rely on complex patterns for Logo design or attaching to customers' taste, this logo chose to abandon the complex patterns road rather than to take the daring concept road: “less is more”. By simply using sharp and smooth lines for designing, the whole design shows an intuitive scenery, and the overall lines are like a brushstroke, which integrates simplicity and style to highlight the brand quality. LOGO’s pattern and Chinese characters part mostly adopt the streamlined architectural style, which has completed the design’s artistry. As the carrier of the artistic concept of blank space, in addition to showing the overall design vitality, finesse, and high-quality sensory experience, it also enhances the salience of the brand's cultural identity. The LOGO excellently blends with the environment, using art as a binder, and the scenery changes with steps. The appealing brand influence has emerged completely and vividly. The design embodies top drawer art appreciation and manages to bring a brand new artistic experience to customers. Diversified exquisite brand derivatives have been produced based on customers’ needs and brand influence lunching, including premium tissue, fine gift paper bags, unique mugs, high-end brochures, etc. It’s able to expand the scope of brand services and bring the immersive brand cultural atmosphere to customers better.