John Lewis Point of Sale

We were asked by Fisher & Paykel to design a series of in-store integrated Point-of-Sale to promote their new product launches. The brief was to design up-scale Point-of-Sale that would showcase their new products in a beautiful and memorable way. We focussed on using simple, but beautiful imagery that caught the eye and would draw people closer to look at the products. They were designed to show two new product launches: the gorgeous new Wine Fridge and the new Quad Fridge. The images we selected used beautiful photography on black backgrounds to showcase the new products in-store.
For sustainability purposes, the in-store stand was designed to be built of steel which was sturdy and reusable. The graphics were able to be changed and updated. The stands could be rotated within the store and also between stores making them more than a one-off or throw away item.