MUSE Gold

2022

Unquarantine Your Creative

Entrant Company

Zulu Alpha Kilo

Category

Typography - Use of Typography

Client's Name

Advertising & Design Club of Canada

Country / Region

Canada

The pandemic forced the Advertising & Design Club of Canada to postpone their 2020 award show. So, to promote the ADCC’s 2021 Call for Entries, we created a campaign that asked our industry to “Unquarantine your Creative”. The campaign centred around the idea that despite a year of lockdowns and quarantines, our creativity couldn’t be contained.



This idea was carried throughout all elements including a wordmark with transformative type releasing from “Unquarantine” to “Creative”, a launch video highlighting the year that was, and other social videos, featuring low-fi phone photography, that gave a peek into all the creative places we did our best work. A limited-edition poster, printed with metallic ink

Credits

Photographer / Fuze Reps.
Arash Moallemi
Printer
Flash
Studio Team / Zulu Alpha Kilo
James Graham, Jeannette Downes, Andrew Martin
Producer / Zulu Alpha Kilo
Houng Ngui, Ola Stodulska
Clients / Advertising & Design Club of Canada
Michelle Ovcaric, Andrew Simon
Account Team / Zulu Alpha Kilo
Rob Feightner
Design Director/Designer / Zulu Alpha Kilo
Jeff Watkins
Head of Design / Zulu Alpha Kilo
Stephanie Yung
Art Director / Zulu Alpha Kilo
Jenny Luong, Andrea Por
Writer / Zulu Alpha Kilo
Nick Asik, Christina Roche
Creative Director / Zulu Alpha Kilo
Zak Mroueh
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