2022

CAMPBELL’S WRAPPER

Entrant Company

Qing Lei

Category

Student Submission - Student Typography (NEW)

Client's Name

Country / Region

United States

The purpose of this project is to extract the text on the label and redesign it in a new context. More importance is given to the typographic positions on how we can play with type and organic abstract strokes in a more dynamic way. The project is divided into 5 steps and each step pushes the complexity of the design to a new level. I choose Campbell’s Chunky, Steak, and Potato wrapper as my type composition study project. For these steps, I am allowed to use type only but with different sizes, weights, and assistant elements like lines. I have used Helvetica & Adobe Garamond as my major typeface. The book is over 500 pages.