Scaling Inc

SCALING INC is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for SCALING includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.



The overall design focuses on identifying and emphasizing the meaning of scaling at SCALING INC. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The four hexagons on the corners represent what SCALING INC promotes and represents. The central hexagon represents the company itself standing out and getting highlighted. The choice of layout and use of hexagons were inspired by the conversion process of one hex code, equivalent to four bits of binary digits in computer science. For instance, 0000 in binary equals 0 in hex. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of SCALING INC and its goal to create benefits for everyone within the network.