MUSE Gold

2022

Hika-Rakuyo

Entrant Company

Noor Riyadh

Category

Experiential & Immersive - Interactive Outdoor Event

Client's Name

ETERNAL Art Space

Country / Region

France

"ETERNAL Art Space is a collective of Tomoyuki Soramoto, Saeko Ehara and Shuta Yasukochi. This eclectic mix of artists combines their experiences in fine arts, UI/UX design, the music entertainment world, laser light installations, and 3D art.

The collective strives to promote the dissemination of art and culture while developing the ""creativity generated by digital technology"" in areas such as electronic music and audiovisual art. Using the latest in projection equipment and sound systems, they aim to provide a unique aesthetically-infused experience encouraging viewers to immerse themselves in art itself, while surrounded by images and sound.

Projection, sound design, art and technology are beautifully intertwined to challenge how viewers see contemporary art and the environment around us."
This project “Hika-Rakuyo” is a Japanese idiom that translates to “scattering flowers and falling leaves” – and, metaphorically, suggests the transience of life. It is the inspiration for the installation Being and Nothing – What Is Not There, Is Actually There for You to See – , in which petals unfurl in the early morning mist, blossoms fall in the spring’s gentle breeze, and leaves turn into a riot of colors under the autumn sun. Under the spell of the music, the work presents the two elements – “Hika" (scattering flowers) and “Rakuyo” (falling leaves) – to remind viewers of the impermanence of life, in the most serene of ways.

Credits

Artist
Tomoyuki Soramoto
Artist
Saeko Ehara
Artist
Shuta Yasukochi
Director
Shuichiro Iwanami
More Gold Winners
Marketing & Promotional
2022
MUSE Advertising Awards - KY Lifelong Learning Brochure

Entrant Company

AARP

Category

Marketing & Promotional - Brochure

Country / Region

United States

Video
2022
MUSE Advertising Awards - Global Corruption and Bribery
Transparency International

Entrant Company

Bumbuku Creatives

Category

Video - Political

Country / Region

Netherlands

Strategic Program
2022
MUSE Advertising Awards - McKinsey for Kids
MKinsey and Company

Entrant Company

McKinsey Global Publishing

Category

Strategic Program - Comm / Marketing Campaign

Country / Region

United States

Video
2022
MUSE Advertising Awards - MSI Explainer

Entrant Company

Marking Systems INC

Category

Video - Motion Graphics

Country / Region

United States