2022
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Maelstrom is the family office of cryptocurrency pioneer Arthur Hayes:
Arthur Hayes engaged North Street to develop a name and visual identity system consistent with his status as a provocative and fearless entrepreneur. A maelstrom, or powerful and violent whirlpool, suggests boldness and disruption. The resulting identity is dynamic and futuristic, mirroring the organization's investment focus in innovative organizations and causes.
A rubric inspired by Kubrick:
The Maelstrom logomark is inspired by Arthur Hayes’ passion for all things sci-fi. The bold, dominating form is inspired by the monolith from 2001: A Space Odyssey and the “M” in Maelstrom.
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1DS Collective
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Social Media - Instagram Page
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United States
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GLT International
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Video - Automotive
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United States
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Peabody Essex Museum
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Audio - Editorial
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United States