2022
Maelstrom: A bold identity for a fintech entrepreneur
Entrant Company
North Street Creative
Category
Corporate Identity - Brand Identity
Client's Name
Maelstrom
Country / Region
United States
Maelstrom is the family office of cryptocurrency pioneer Arthur Hayes:
Arthur Hayes engaged North Street to develop a name and visual identity system consistent with his status as a provocative and fearless entrepreneur. A maelstrom, or powerful and violent whirlpool, suggests boldness and disruption. The resulting identity is dynamic and futuristic, mirroring the organization's investment focus in innovative organizations and causes.
A rubric inspired by Kubrick:
The Maelstrom logomark is inspired by Arthur Hayes’ passion for all things sci-fi. The bold, dominating form is inspired by the monolith from 2001: A Space Odyssey and the “M” in Maelstrom.
Entrant Company
Meaningful Works
Category
Video - Consumer Product / Services
Country / Region
United States
Entrant Company
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Category
Video - Animation
Country / Region
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Entrant Company
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Category
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Country / Region
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Entrant Company
University of Nebraska–Lincoln
Category
Video - School / Universities
Country / Region
United States