MUSE Gold

2022

The Strong In All Of Us

Entrant Company

Meaningful Works

Category

Branded Content - B2C

Client's Name

Valley Strong Credit Union

Country / Region

United States

"The Strong In All Of Us" for Valley Strong Credit Union is a full campaign featuring 100% real customers and focuses on pride for the hard working people at the heart of California, the Central Valley. Founded by underrepresented people with a common purpose, Valley Strong leverages innovation and technology to build a stronger community and to provide a premiere banking experience in an area largely underserved. "The Strong In All Of Us" captures individual stories and as well a main brand anthem. Together we are stronger. Valley Strong. "The Strong In All Of Us"

Credits

Creative Director - MW
Dana Tiel
Executive Producer & Director - MW
Austin Kelley
SVP / CMO - Valley Strong Credit Union
Erin Estelle
CEO - MW
Eric Boisvert
Art Director - MW
Summer Woodward
Marketing Director - Valley Strong Credit Union
Becky Swiggum
Director of Growth Marketing - MW
Kim Patel
CSO - MW
Yan Budman
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