MUSE Gold

2022

The Strong In All Of Us

Entrant Company

Meaningful Works

Category

Branded Content - B2C

Client's Name

Valley Strong Credit Union

Country / Region

United States

"The Strong In All Of Us" for Valley Strong Credit Union is a full campaign featuring 100% real customers and focuses on pride for the hard working people at the heart of California, the Central Valley. Founded by underrepresented people with a common purpose, Valley Strong leverages innovation and technology to build a stronger community and to provide a premiere banking experience in an area largely underserved. "The Strong In All Of Us" captures individual stories and as well a main brand anthem. Together we are stronger. Valley Strong. "The Strong In All Of Us"

Credits

Creative Director - MW
Dana Tiel
Executive Producer & Director - MW
Austin Kelley
SVP / CMO - Valley Strong Credit Union
Erin Estelle
CEO - MW
Eric Boisvert
Art Director - MW
Summer Woodward
Marketing Director - Valley Strong Credit Union
Becky Swiggum
Director of Growth Marketing - MW
Kim Patel
CSO - MW
Yan Budman
More Gold Winners
2022
MUSE Advertising Awards - Beringer Wild & Refined
Beringer / Treasury Wine Estates

Entrant Company

Middle Table

Category

Social Media - Ad Campaign

Country / Region

United Kingdom

2022
MUSE Advertising Awards - Culture Built My Brand (book) Influencer Kit

Entrant Company

Historic Agency

Category

Marketing & Promotional - Media Kit / Sales Kit / Folder

Country / Region

United States

2022
MUSE Advertising Awards - The Strong In All Of Us
Valley Strong Credit Union

Entrant Company

Meaningful Works

Category

Video - Banking

Country / Region

United States

2022
MUSE Advertising Awards - Cleveland Clinic
Cleveland Clinic

Entrant Company

WarnerMedia - Courageous Studios

Category

Video - Public Relations

Country / Region

United States