2023
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Running a business can be challenging and even isolating at times. While business owners are passionate about what they do, many lack a credible community of business owners to help them navigate the ever-changing landscape. Leading to 50% of small businesses failing in the first 5 years.
In 2022, American Express looked to combat that statistic by launching Business Class, a video series focused on providing insights and inspiration from a community of real Small Business Owners and globally known Business Experts across 6 countries and 10+ cities.
By focusing on real stories captured between our host, Suneel Gupta and business owners, our audiences were left with inspiration and lessons from businesses across various stages of growth. Because at a moment in time where small businesses can feel alone in their challenges, Business Class was designed to help them forge ahead today, with the confidence and network they need to meet the landscape of tomorrow.
Credits
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Blue Telescope
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Website - Education
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United States
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Nomad Ghana
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Video - TV Ad
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Ghana
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Stinghouse Creative
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Video - School / Universities
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United States
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Budder Creative
Category
Advertising - Point of Purchase
Country / Region
United States