2023
NHL Saturday & Sunday ReBrand
Entrant Company
National Hockey League
Category
Video - Branding
Client's Name
Country / Region
United States
The NHL’s primetime European programming initiative, “NHL European Game of the Week,” underwent a rebrand for the 2021-22 season. The introduction of the NHL Saturday and Sunday presented by SAP branding required a strong high-energy, visual aesthetic that showcased the best players in the NHL and the live-game experience of each game broadcast to the core viewing audience. More than 200 custom assets and templates were produced and made available to the League’s team of in-house editors and the NHL’s international media partners to create dynamic tune-in promotions for use in-broadcast and across social media channels.
Credits
Entrant Company
Moya Design Partners
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Denny's
Category
Marketing & Promotional - T-Shirt
Country / Region
United States
Entrant Company
Kairos Studio
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
FORSENSE BRAND DESIGN LTD.
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan