2023
NHL Saturday & Sunday ReBrand
Entrant
National Hockey League
Category
Video - Branding
Client's Name
Country / Region
United States
The NHL’s primetime European programming initiative, “NHL European Game of the Week,” underwent a rebrand for the 2021-22 season. The introduction of the NHL Saturday and Sunday presented by SAP branding required a strong high-energy, visual aesthetic that showcased the best players in the NHL and the live-game experience of each game broadcast to the core viewing audience. More than 200 custom assets and templates were produced and made available to the League’s team of in-house editors and the NHL’s international media partners to create dynamic tune-in promotions for use in-broadcast and across social media channels.
Credits
Entrant
Cynda Media Lab
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
United States
Entrant
Tiange Wang, Xin Feng
Category
Experiential & Immersive - Virtual Reality
Country / Region
United States
Entrant
Ragsdale Design Group
Category
Corporate Identity - Logos
Country / Region
United States
Entrant
ThePixelAge Pte Ltd
Category
App - Nonprofit / Religious
Country / Region
Singapore