MUSE Platinum

2023

NHL Saturday & Sunday ReBrand

Entrant Company

National Hockey League

Category

Video - Sports

Client's Name

Country / Region

United States

The NHL’s primetime European programming initiative, “NHL European Game of the Week,” underwent a rebrand for the 2021-22 season. The introduction of the NHL Saturday and Sunday presented by SAP branding required a strong high-energy, visual aesthetic that showcased the best players in the NHL and the live-game experience of each game broadcast to the core viewing audience. More than 200 custom assets and templates were produced and made available to the League’s team of in-house editors and the NHL’s international media partners to create dynamic tune-in promotions for use in-broadcast and across social media channels.

Credits

NHL Producer & Art Direction
Richie Vernillo
NHL Senior Executive Vice President & Chief Content Officer
Steve Mayer
NHL Senior Vice President of Production
Russell Siberine
NHL Post-Production Creative Director
Craig Axelrod
NHL Sound Designer/Audio Post Mixer
Kelly Harnett
More Platinum Winners
2023
MUSE Advertising Awards - city'super

Entrant Company

City Super Group

Category

Integrated Marketing - Promotional

Country / Region

Hong Kong S.A.R., China

2023
MUSE Advertising Awards - Scam the scammers

Entrant Company

Habbar Advertising & Co

Category

Advertising - Advertising / Other___

Country / Region

Saudi Arabia

2023
MUSE Advertising Awards - Energia: Fly the Future

Entrant Company

Gravity Global

Category

Strategic Program - Digital Marketing Campaign

Country / Region

United Kingdom

2023
MUSE Advertising Awards - NF Gala

Entrant Company

Rocket Central

Category

Event - Fundraising Event

Country / Region

United States