2023
NHL Saturday & Sunday ReBrand
Entrant
National Hockey League
Category
Video - Sports
Client's Name
Country / Region
United States
About The Entry
The NHL’s primetime European programming initiative, “NHL European Game of the Week,” underwent a rebrand for the 2021-22 season. The introduction of the NHL Saturday and Sunday presented by SAP branding required a strong high-energy, visual aesthetic that showcased the best players in the NHL and the live-game experience of each game broadcast to the core viewing audience. More than 200 custom assets and templates were produced and made available to the League’s team of in-house editors and the NHL’s international media partners to create dynamic tune-in promotions for use in-broadcast and across social media channels.
Featured Media
Credits
Entrant
Gravity Global
Category
Video - Business to Business
Country / Region
United Kingdom
Entrant
Paramount Global
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States
Entrant
Moving Bits
Category
Event - Live Show
Country / Region
Singapore
Entrant
George P. Johnson Experience Marketing
Category
Best Agency Awards - Marketing Agency of the Year
Country / Region
United States