2023
NHL Saturday & Sunday ReBrand
Entrant
National Hockey League
Category
Video - Sports
Client's Name
Country / Region
United States
The NHL’s primetime European programming initiative, “NHL European Game of the Week,” underwent a rebrand for the 2021-22 season. The introduction of the NHL Saturday and Sunday presented by SAP branding required a strong high-energy, visual aesthetic that showcased the best players in the NHL and the live-game experience of each game broadcast to the core viewing audience. More than 200 custom assets and templates were produced and made available to the League’s team of in-house editors and the NHL’s international media partners to create dynamic tune-in promotions for use in-broadcast and across social media channels.
Credits
Entrant
PlusOne
Category
Video - Motion Graphics
Country / Region
Netherlands
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~Pourri, From the Makers of Poo~Pourri
Category
Marketing & Promotional - Marketing Item / Other___
Country / Region
United States
Entrant
Layer
Category
Video - Trailers
Country / Region
United States
Entrant
TATU CREATIVE STUDIOS
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Turkey